Things to Consider Before Designing a Website

Igor Polyakov
3 min readFeb 20, 2021

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There are many things to think about when creating a website for business, personal use, or a blog. It is a very big investment for any business, as it is the face of the business most times. Website design can be a particularly daunting endeavor, which doesn’t have to be the situation if one makes use of a web design service or a web design professional. The following things are what you should consider when seeking web design services.

1. Improving the visuals of your brand: The color scheme of your brand can convey various messages when making use of web design services. Most times the team of web design professionals is not responsible for the brand identity of your site, which mostly lies in your hands. This is why it is good to find website designing services with personalized and customizable experiences. You can find such here.

2. How large do you want your website to be: first things first, you have to understand who you are designing the website for, that is, your target audience. It is always important to take some time to understand the group of people you have in mind. For example, if you have a make-up brand, you will most likely sell to a young, predominantly female demographic. You must then draw your inspiration from what is popular among the youth of today.

If you have decided this, then you must plan the structure of your website. Keep the image of a map in mind when working with website design services. One thing must lead to another, and every page must in some way lead to the homepage. The scale of your website is important so that you do not end up creating a website too big and therefore too difficult to navigate. Or even one that may be too small leading to a cramped look. The perfect size is just right, and that sweet spot is best left in the hands of capable web design services.

3. Your Content: what type of content do you want on your website? Are you a blogger? Entrepreneur? If so then you should not underestimate the content on your website. Make sure your content is neither too short nor too long, just as we discussed with the scale of the website. If it is too short then it may look boring and incomplete. Good content can help keep people on your site most time. It is important to make sure your content is presented in a way that is beautifully designed by a website designing service in order to be effective at keeping consumers.

4. Include a call-to-action: the inclusion of a simple statement can drastically change the functionality of your website. It is called a call to action (CTA) which spurs your readers to do something. Most times it can be seen on every page. Something simple like “Follow us on Twitter for updates on our sales” can inspire readers to take action. This leads to more engagement on your social media, it is a win-win situation. Most web design professionals are experts at incorporating calls-to-action. As a rule, you should have at least one CTA on your website. Do not make the mistake of putting faulty “404” links. This can likely discourage users as it would make them feel frustrated. This is why it is best to leave the intricate design of websites in the hands of professionals.

Keep all these considerations in mind as a business owner or potential blogger (or anything else, really). This will increase your chances of having a successful website project.

Originally published at https://hotsnow.fi.

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Igor Polyakov
Igor Polyakov

Written by Igor Polyakov

Innovative and results-driven UX Director uses design thinking to connect consumers with international organizations

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